Drive High-Intent Leads from Google
When a business leader starts looking for a new IT provider, what’s the first thing they do?
They go to Google.
And if your MSP isn’t showing up when they search “IT support near me,” “IT services [city],” or “Microsoft 365 consultant,” you’re missing out on your best leads — the ones ready to buy now.
That’s why we built our Google Ads for MSPs service: to help you show up in the right place, at the right time, for the right people. It’s fast, scalable, and built to bring real appointments to your calendar — not just clicks to your site.
Why Google Ads for MSPs Is a Game Changer?
Google Ads puts your MSP at the top of the search results page — even if your SEO is still a work in progress. You don’t need to wait 6+ months to start generating inbound leads. You can start this month. And while you're building long-term visibility through MSP SEO, Google Ads ensures you stay visible and competitive right now.
Here’s what makes Google Ads for MSPs so effective:
- Buyer intent is sky-high – These are prospects who are actively searching for what you offer
- Speed to results – See leads within days or weeks, not months
- Local targeting – We zero in on your geography, so you’re not wasting money on clicks outside your market
- Full-funnel visibility – Our remarketing campaigns follow up with visitors who don’t convert on the first click
- Data-driven decisions – Every ad, keyword, and landing page is continuously tested and improved
The result? A steady stream of ready-to-talk prospects, without chasing cold leads or hoping someone remembers your name.
Our Proven Process for Google Ads for MSPs
We’ve run Google Ads for MSPs across the U.S. and Canada, in both competitive metros and smaller markets. Here’s how we deliver results — consistently:
1. In-Depth Strategy & Discovery
We start by understanding your goals, market, and past MSP marketing efforts. Whether you’ve run ads before or this is your first campaign, we make sure your Google Ads fit your business model and sales process.
2. Local Keyword Research
We research your service area and identify the keywords with the highest buying intent — things like “IT support company Boston” or “managed IT services Denver.”
We avoid wasting budget on generic or low-intent terms.
3. Landing Page Targeting
We typically drive traffic to your homepage or a high-converting service or location page. If you’re on MSP Sites, we’ll optimize it using our lead-gen funnel system.
No janky “ad-only” landing pages — just optimized content that builds trust and drives action.
4. Campaign Buildout
We structure your account with tight ad groups, multiple text ads per group, and a full range of ad extensions to dominate the local SERPs.
We also create display ads for remarketing, so you stay top-of-mind after that first visit.
5. Launch & Learn
Campaigns go live only after tracking, targeting, and creative are in place. From there, we monitor performance daily and make adjustments to bidding, budget allocation, and ad copy.
6. Optimize & Scale
You’ll get a monthly report and optional strategy call to review progress, trends, and areas to scale. Our clients often increase budgets after just one or two closed deals.
What’s Included in Our Google Ads for MSPs Program?
When you work with Tech Pro Marketing, we don’t just “run your ads.” We manage everything from research to reporting — so you can focus on closing the leads that come in.
Here’s what’s included:
Real Results from Google Ads for MSPs
Partnership Beyond Expectations
Michael Anderson’s experience working with us evolved into a fulfilling partnership, exceeding his expectations.
An Ongoing, Much Stronger Effort
After 20 years of slow and steady growth trajectory, Viatek now have the ability to go out of their comfort zone and win customers.
From No Marketing to a Full Pipeline
We’ve partnered with QuestingHound for over three years, helping them build a complete marketing system.
Able to Turn the Faucet On or Off
InsideOut Networking’s lead generation system has become systematized and predictable.
Why MSPs Trust Tech Pro Marketing?
You could hire a generalist agency or freelancer… but most of them don’t understand how MSPs work.
We do.
- Industry experts – We specialize in lead generation for MSPs, so we know your buyer
- Proven campaigns – Our ads are built using data from hundreds of successful MSP campaigns
- Fully integrated – Your leads flow directly into your CRM and follow-up systems
- Real support – You’ll work with a strategist who gets to know your goals and sticks with you long-term
- We help you close – Our process doesn’t stop at the click — we help you turn leads into appointments
We’re not just ad managers. We’re growth partners.
Ready to Get Leads from Google Ads?
Let’s turn Google into your MSP’s #1 sales channel.
If you’re ready to see what’s possible with Google Ads for MSPs, book a strategy call with our team today. We’ll review your goals and show you exactly how to get started — even if you’ve never run ads before.
Frequently Asked Questions
We recommend starting with an ad budget between $1,000 and $2,000/month for most markets. This gives us enough room to compete for high-value clicks and optimize your campaign.
Our management fees are typically around $999/month depending on your bundle. We offer performance-focused management that includes strategy, reporting, and continuous optimization.
Most of the budget goes to high-intent search ads, but we also run display remarketing to bring visitors back after they leave your site.
Yes. Our campaigns are built around local geotargeting. You won’t waste money on clicks outside your service area.
We usually send it to your homepage or a specific location/service page that’s optimized for conversions. If you use MSP Sites, we’ll help you build a complete lead capture funnel.
Ready to Level Up Your MSP’s Marketing?
Level Up Your MSP’s Marketing?
It all starts with a one-on-one strategy call.
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