As someone with two decades of experience in marketing tech-related businesses, something I've always believed deeply is the idea that if you really want to sell and market to your customers in the most effective way possible, you need to know as much about those customers as you can.
And the fact of the matter is that the modern MSP buyer and the one we're used to working with even as recently as five years ago are very, very different indeed.
In fact, I recently wrote an article about this very topic that I thought you may be interested in. It's called "The Modern Buyer: What MSPs Must Know" and it's available to read right now over at Channel Futures.
Be sure to check it out and let me know what you think - hopefully, it unlocks some valuable insight that you can start putting to good use right away. As always, you can always contact me to talk more about the topic - or to set up your free strategy call too.