Boost Your IT Marketing Strategy with Email Marketing

Table of Contents

Table Of Content
    Add a header to begin generating the table of contents

    Effective marketing strategies are essential for Managed Service Providers (MSPs) to stand out and attract clients. While traditional methods like word-of-mouth referrals have their place, integrating email campaigns into your overall IT marketing strategies can significantly enhance your reach and impact.Key among its benefits is that, as channels go, it’s both inexpensive to market in, and everyone in the business world has an email address. The barrier to entry is only a matter of understanding the strategy.

    Let’s delve deeper into how MSPs can leverage email marketing for IT companies to boost their marketing efforts.

    How Does Email Marketing for IT Companies Look Like?

    When developing your marketing strategy for IT services, you need to consider the role email marketing can play. That begins by understanding its precise nature. 

    Email marketing for IT companies differs significantly from B2C examples like Patagonia or Amazon. Unlike e-commerce businesses focused on generating immediate sales, MSPs should aim to provide valuable advice, make lasting impressions, and stay top of mind with their audience. You should not expect to “make a quick sale” by sending an email to a few dozen prospects. As you well know, the process of becoming a business’’ IT company is degrees of magnitude more complicated than buying a pair of jeans from the Gap. 

    You need to recognize that many companies approached by MSPs like yours through email marketing are often in the midst of existing IT service contracts, making immediate changes unlikely. To that end, the focus of email marketing in the IT sector revolves around:

    1. Providing valuable insights and guidance.
    2. Making a lasting impression.
    3. Staying top of mind with the audience.

    If you can achieve those three goals, then you’re likely to be the MSP that the business calls when they start shopping around for a better option to whatever their IT support at the time may be. 

    Why is it Important for an IT Marketing Strategy?

    Email marketing for IT services serves as a cornerstone of any comprehensive IT marketing strategy for several reasons:

    • Establishing expertise: Regularly delivering relevant content via email helps MSPs position themselves as trusted experts in the field.
    • Building relationships: By nurturing leads and staying in touch with existing clients, email marketing for IT services  helps foster strong relationships and builds trust.
    • Driving conversions: Effective email campaigns can drive conversions by promoting relevant services, offers, or events to the target audience.
    • Enhancing brand visibility: Consistent communication, as a byproduct of an email marketing strategy for IT services, helps keep the MSP’s brand top of mind with prospects and clients, increasing brand visibility and recognition.

    Top Email Marketing Techniques for IT Companies

    How to Strategize Your Email Marketing for IT Services

    Effective email marketing for IT services requires careful planning and execution. Here’s how MSPs can prepare for successful email campaigns:

    • Segment Your Email Audience: Divide your email list into distinct segments based on factors such as industry, company size, or past interactions. Tailoring your emails to specific segments ensures relevance and increases engagement.
    • Write Simple Subject Lines: Do not try to bait the reader into opening your email via shock, gloom and doom or time-sensitive tactics. While at one point effective techniques are undeniably tacky today. Keep it simple: write the subject line according to the actual subject, request or hook of the email content. Go the extra mile by writing it in sentence case (i.e. only the first word capitalized) to make it more apparent a real person wrote it. 
    • Optimize Your CTAs: Ensure your calls-to-action (CTAs) are clear, compelling, and aligned with the goals of your email campaign. Whether it’s signing up for a webinar, downloading a whitepaper, or scheduling a consultation, make it easy for recipients to take the desired action.
    • Make Your Email Design Simple: Remember, you’re not marketing a visual product B2C; you’re keeping yourself top of mind by asking the right questions and providing helpful insight. Don’t bother including images, over-designed graphics and a slate of logos.  

    Top Techniques for Email Marketing for IT Companies

    If you’re looking to kickstart the email leg of your marketing strategy for IT services, here’s where to begin:

    1. Personalize Your Emails: Tailor your email content to address the specific needs and pain points of each recipient. Personalization goes beyond simply addressing recipients by their first name; it involves delivering targeted content based on their preferences and interests.
    1. Send Your Emails at the Best Times: Experiment with different send times to determine when your audience is most active and likely to engage with your emails. Analyze open rates and click-through rates to identify the optimal timing for your campaigns.
    1. Automatize Your Emails: Leverage automation tools to streamline your email marketing efforts and deliver personalized content at scale. Automated workflows can be used to send welcome emails, follow-up messages, and nurture leads through the sales funnel.
    1. Make Sure You Do Retargeting Emails: Implement retargeting emails to re-engage inactive subscribers or nurture leads that have shown interest in your services. By staying in touch with prospects who haven’t yet converted, you can keep your MSP top of mind and encourage them to take the next step.
    1. Connect With Social Media: Integrate your email marketing efforts with your social media channels to extend your reach and foster engagement with your audience across multiple platforms. Share email content on social media to maximize visibility and encourage interaction.
    1. A/B Test Your Email Marketing for IT Companies Campaigns: Continuously test and optimize your email campaigns to identify what resonates best with your audience and improve your overall effectiveness. Experiment with different subject lines, content formats, and CTAs to refine your approach and maximize results.

    How Tech Pro Marketing can Help You with a Good IT Marketing Strategy?

    We specialize in helping MSPs elevate their marketing strategy for IT services in order to drive business growth and success. Our team of experts understands the unique challenges and opportunities facing IT companies and can tailor an effective marketing strategy for IT services to meet your specific needs. 

    Whether you’re looking to increase brand visibility, generate more leads, or enhance customer engagement, we have the expertise and resources to help you achieve your goals.

    Why Choose Tech Pro Marketing To Assist With Your IT Marketing Strategies?

    At Tech Pro Marketing, our team isn’t just a bunch of marketers; we’re a cohesive unit of MSP marketing specialists driven by a singular goal—enabling Managed Service Providers to excel in today’s digital landscape through the application of IT marketing strategies.

    With varied professional backgrounds and a unified dedication to excellence, our team members offer a wealth of expertise, ingenuity, and forward-thinking to each endeavor. Collectively, we merge proficiency in digital marketing, strategic acumen, and operational effectiveness to produce outstanding outcomes for our clients.

    Nate Freedman

    Nate Freedman is the CEO of Tech Pro Marketing and Ulistic, the only MSP marketing group with 12+ years of experience helping MSPs generate over 20,000 high quality leads, with over 150 5-star Google Reviews to back it up. Connect with me on LinkedIn.